Press Release — AMORIA WORLD and the new intimacy market
Partager
FOR IMMEDIATE RELEASE — SEPTEMBER 20, 2026
AMORIA WORLD: A NEW VISION FOR THE FRENCH INTIMACY MARKET
Combining e-commerce, editorial content, and lifestyle, AMORIA WORLD aims to change the way people discover the world of love and pleasure
Paris, September 20, 2026 — The intimacy market is evolving. Today's consumers are looking for more choice, discretion, information, and shopping experiences tailored to their expectations.
It is in this environment that AMORIA WORLD is launching a French platform that combines products, editorial content, and cultural discovery revolving around love, intimacy, seduction, and pleasure.
AN EVOLVING MARKET
The intimate wellness sector is undergoing a significant transformation: product diversification, the growth of online commerce, new consumption habits, and an increasing desire to speak about intimacy more openly.
AMORIA WORLD intends to support this evolution with a different approach. The brand does not want to limit itself to presenting products. It also aims to inform, explain, and encourage discovery.
BETWEEN BOUTIQUE AND ENCYCLOPEDIA
AMORIA WORLD positions itself at the crossroads of several worlds.
On one side, specialized boutiques primarily offer products. On the other, lingerie, beauty, or lifestyle brands develop highly curated brand universes.
AMORIA WORLD wishes to create a space that brings these different dimensions together:
products + information + inspiration + discovery.
Its ambition is to gradually build a living online encyclopedia of love, intimacy, and pleasure.
AN INCREASINGLY ENRICHED OFFERING
The AMORIA WORLD catalog is set to expand rapidly, with a selection including:
- lingerie and underwear;
- body jewelry;
- seduction accessories;
- candles and ambiance accessories;
- gift sets and gift ideas;
- lifestyle accessories;
- products related to wellness and pleasure.
The goal is to gradually reach 1,000 references and beyond, while maintaining a clear and accessible browsing experience.
CONTENT AT THE HEART OF THE PROJECT
One of the unique features of AMORIA WORLD is that it places editorial content on the same level as the catalog. The platform is developing articles dedicated to:
- the history of objects and practices;
- materials and their origins;
- the culture of love and seduction;
- trends;
- advice for couples;
- gift ideas;
- intimate wellness;
- discovering the different spheres of pleasure.
The objective is simple: to bring the user in for information and allow them to naturally discover the brand's universe.
A BROADER APPROACH TO THE "SEX SHOP"
AMORIA WORLD does not want to be confined to the traditional image of a sex shop. The brand prefers to speak of an intimate lifestyle: a universe that encompasses love, seduction, romance, wellness, intimacy, and pleasure.
This approach is aimed at women, men, and couples alike, in an inclusive and non-judgmental way.
A EUROPEAN AMBITION
Following its launch in France, AMORIA WORLD aims to gradually develop its presence in several European markets, including:
France • Spain • Germany • Italy • Ireland
2027: ACCELERATING DEVELOPMENT
For 2027, AMORIA WORLD specifically plans to:
- continue enriching the catalog;
- develop its editorial encyclopedia;
- strengthen its SEO visibility;
- develop its presence on social media and social commerce;
- prepare its deployment in several European markets;
- build a community around its brand universe.
"We don't just want to offer products. We want to create a universe in which everyone can discover, understand, and explore love, intimacy, and pleasure with freedom, elegance, and simplicity."
— AMORIA WORLD Management
ABOUT AMORIA WORLD
AMORIA WORLD is a French platform dedicated to love, intimacy, pleasure, and lifestyle. Its concept combines e-commerce, editorial content, and cultural discovery, with the ambition of gradually building an encyclopedia dedicated to these worlds.
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